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    5 articles

    Brand & IP

    Guidance on brand protection, trademarks, content ownership, licensing, IP strategy, and commercial use of intellectual property.

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    Cornerstone Guide
    14 min read•January 30, 2024

    Trademark and Brand Protection for Entrepreneurs, Creators, and Startups

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    Brand & IP
    •16 min read

    Personal Brand Legal Protection for Creators, Athletes, and Founders

    **Quick answer:** A personal brand can become a valuable business asset, but protecting it requires more than posting consistently or owning a domain name.

    October 5, 2025Read
    Brand & IP
    •12 min read

    Copyright Strikes and Platform Takedowns: What Creators and Brands Should Know

    **Quick answer:** Copyright strikes and takedown disputes can affect content, revenue, sponsorships, accounts, and brand relationships.

    November 1, 2025Read
    Brand & IP
    •11 min read

    Professional Trademark Strategy: Building a Lasting Brand

    In the creator economy, your brand is your most valuable asset. It's what distinguishes you from thousands of other talented individuals and creates lasting…

    October 22, 2023Read
    Brand & IP
    •11 min read

    Creator Brand Protection: Safeguarding Your Name and Content

    As a [content creator](/clients/creators), your brand is everything.

    December 20, 2024Read

    Working on something in brand & ip?

    Building or protecting a brand? Jacobs Counsel helps founders, creators, athletes, and businesses clear, register, license, and protect valuable brand assets.

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