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    BRAND & IP

    Protect your brand. Know your rights.

    A new name, a licensing deal, or someone using your work without permission. We help businesses, athletes and creators work through trademark, copyright and brand-rights questions.

    By Drew Jacobs, Esq. — Founder, Jacobs Counsel LLC

    Last reviewed:

    Start with a complimentary 15-minute fit-and-intake call with Jamee (no legal advice), or a paid 30-minute attorney strategy session with Drew ($350).

    What do you need help with?

    Launching or protecting a brand

    Review a proposed name or logo, assess search results, and plan a trademark application around the goods or services you actually offer.

    Possible work: clearance review, filing strategy, application preparation, and responses to examination issues when included in the engagement.

    Sorting out content ownership

    Review who owns the work and what rights your company has to use it.

    Possible work: copyright registration, creator and contractor agreements, assignments, and permissions for content, software or creative assets.

    Negotiating a license or brand deal

    Work through the permitted uses, payment, exclusivity, approvals, duration and exit terms before you sign.

    Possible work: content, merchandise, brand-partnership and name, image and likeness agreements.

    Responding to unauthorized use

    Assess the use, your rights, the evidence and your business priorities before choosing a response.

    Possible work: demand letters, platform requests, negotiated resolutions and coordination with litigation counsel where needed.

    The people behind the work

    Drew leads the firm's business, athlete and creator work. Caitlin advises on trademark matters, brand rights and sports and entertainment agreements. We identify the attorney responsible for your matter when we agree on the engagement.

    Scope and fees, agreed before we start

    Some matters need a defined filing or contract review. Others need ongoing advice across a growing set of brands and agreements. We agree on the work, responsible attorney, timing and fees in writing.

    Defined projects

    A search review, application or licensing agreement may be quoted as a fixed fee. The proposal identifies the marks or works, filing classes, jurisdictions and deliverables involved.

    Ongoing support

    Recurring work may be hourly, retainer-based or hybrid. Monitoring, renewals, disputes and additional filings are included only if the engagement says so.

    Government fees, third-party search costs and any work outside the initial scope are addressed in the proposal.

    Explore ongoing outside counsel for companies

    Bring us the name, the agreement or the issue

    Start with a brief description, relevant brand or content URLs, any proposed agreement or official notice, and the date a decision or response is needed. Identify the parties first for conflict review, and wait for the firm's instructions before sending confidential documents.

    Tell us what you need

    Frequently Asked Questions

    Do I need a trademark, a copyright, or both?

    Trademarks concern names, logos and other signs that identify the source of goods or services. Copyright concerns original creative works, such as text, images, music and software. The same business may need to address both.

    Does filing a trademark application guarantee registration?

    No. The USPTO examines applications, and an application may face objections or opposition. We discuss the available search results and filing approach with you; registration is not a guaranteed outcome.

    How long will a trademark matter take?

    We agree on the schedule for our work after reviewing the materials, scope and any deadlines. The USPTO controls its examination process, and timing varies by application and any issues raised. Filing a response, an opposition or a renewal may require a separate scope.

    What is included in a filing project?

    The written proposal identifies the search or review, application, filing classes and follow-up work included. Office action responses, additional filings, monitoring and renewals should not be assumed to be included unless the engagement specifies them.

    Can you help with a dispute or an existing portfolio?

    Yes. We can review the available records, agreements and alleged use to assess next steps. The engagement identifies the work we will handle and whether additional counsel is needed.

    Sources: USPTO trademark process · Current USPTO processing times · Copyright basics

    🛡️

    Brand Protection Blueprint

    Understand trademark rights, filing strategy, monitoring and expansion before investing further in your brand.

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    Tell us what you're working on.

    Choose a complimentary 15-minute fit-and-intake call with Jamee (no legal advice) or a paid 30-minute attorney strategy session with Drew ($350).