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    CONTENT & CREATOR RIGHTS

    Build a business around your creative work.

    From a first brand deal to ongoing partnerships, we help creators work through contracts, payment, content rights and the agreements behind a growing business.

    By Drew Jacobs, Esq. — Founder, Jacobs Counsel LLC

    Last reviewed:

    Start with a complimentary 15-minute fit-and-intake call with Jamee (no legal advice), or a paid 30-minute attorney strategy session with Drew ($350).

    What are you working on?

    A deal can affect more than the next post. We help you understand the commitments, decide what matters and work through the terms with the other side.

    Brand deals and getting paid

    Agree on what you'll deliver, when payment is due and what happens if the campaign changes.

    Contract review and negotiation covering deliverables, approvals, payment schedules, cancellation, exclusivity and advertising disclosures.

    Licensing your content and name

    Set the boundaries on where, how and how long a brand can use your content, name or image.

    Content licensing, paid-advertising usage, repurposing rights, ownership provisions, royalties and revenue-sharing terms.

    Management, agency and platform agreements

    Understand commissions, control over opportunities and exit terms before signing with a manager, agency, network or platform.

    Talent and management agreements, network arrangements, platform terms, accounting, exclusivity and obligations after the relationship ends.

    Payment and content disputes

    If a payment is overdue, content is reused beyond the agreed terms, or you receive a copyright claim, start with the records and the agreement.

    Contract and rights review, copyright-registration strategy, takedown or counter-notice assessment, negotiation and coordination with litigation counsel where needed.

    The people behind the work

    Drew works with creators, athletes and growing businesses. Caitlin advises on talent agreements, brand rights and sports and entertainment transactions. We identify the attorney responsible for your matter when we agree on the engagement.

    Know the scope before we start

    A single brand agreement and ongoing support for a creator's business call for different arrangements. We agree on the work, responsible attorney, timing and fees in writing.

    Defined projects

    A clearly scoped agreement review, negotiation or licensing project may be quoted at a fixed fee. The proposal identifies the agreement or issue and the drafting, review, negotiation and follow-up included.

    Ongoing support

    Recurring advice or matters with an evolving scope may be billed hourly, on a retainer, or through a hybrid arrangement.

    Filing fees, third-party costs and work outside the agreed scope are addressed in the proposal.

    Explore ongoing outside counsel

    Have a deal on the table?

    Tell us who you're working with, what you've been asked to sign or deliver, and any signing or posting deadline. Let us know whether there is already a draft agreement. Identify the parties first for conflict review, and wait for the firm's instructions before sending confidential documents.

    Tell us what you need

    Frequently Asked Questions

    Can you review a brand's standard agreement?

    Yes. We review the draft against the proposed deal, explain the key terms and identify changes to discuss with the brand. Negotiating with the other side can be included in the engagement.

    Does a brand own my content because it paid for it?

    Not necessarily. Ownership and permission to use the content are separate questions. The agreement and applicable copyright rules matter, including any assignment or work-made-for-hire arrangement. We review what rights the brand receives and which rights you retain.

    Can you help with an overdue payment or content dispute?

    We can review the agreement, invoices, delivery records or claimed use and discuss next steps. Depending on the matter, that may include correspondence, negotiation, a platform request or coordination with litigation counsel. We agree on the work before taking action.

    Do I need to disclose a paid brand relationship?

    For endorsements reaching U.S. consumers, a material connection to a brand, such as payment or free products, should be clearly disclosed. The disclosure needs to be easy to notice and understand. We can review the campaign's disclosure responsibilities.

    How are creator legal fees set?

    Some defined projects may be quoted at a fixed fee. Ongoing advice and matters with a changing scope may be hourly, retainer-based or hybrid. Your written engagement identifies the work, fees and any additional costs.

    Sources: FTC endorsement disclosures · Copyright basics · Works made for hire (PDF)

    Free Creator's Legal Survival Guide

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    Creator's Legal Survival Guide

    Learn how copyright, trademarks, licensing and brand deals affect the business behind your content.

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    Let's talk about the deal.

    Choose a complimentary 15-minute fit-and-intake call with Jamee (no legal advice) or a paid 30-minute attorney strategy session with Drew ($350).