Jacobs Counsel
Outside counsel for gaming, tech and AI, and the business of sports.
Gaming and betting operators. Tech and AI companies. Sports businesses, athletes, and NIL deals.
Our team brings senior legal judgment, modern AI workflows, and clear communication to the work — so every client gets practical guidance and personal attention as the business moves.
- Director, Seton Hall Annual Gaming Law Bootcamp
- Super Lawyers Rising Star, Entertainment & Sports Law (NY Metro and NJ)
- Licensed in New York, New Jersey, and Ohio
Representative work.
The matters clients bring us.
- Multi-state legality analysis for sweepstakes, skill, and casino-style products
- Launch, promotions, and platform review for gaming and betting operators
- Ongoing outside counsel for technology and AI companies
- Commercial agreements, IP, and transactions behind product and revenue
- NIL, endorsement, and rev-share agreements for athletes and their ventures
Two ways to work together.
Ongoing Counsel
A monthly engagement for gaming operators, technology and AI companies, and sports businesses that need a legal team in the room continuously — across deals, compliance, IP, and day-to-day business decisions.
Defined Projects
A single contract, a transaction, a 50-state legal opinion, a launch assessment, or a trademark filing. Clear scope, senior attention, and the engagement terms agreed before the work starts.
The team
A legal team built for how these industries actually move.
We are structured around responsiveness. Every client works with a team that knows the business, not a rotating cast of associates, and we pair senior legal judgment with modern AI workflows so the routine work moves fast and the hard calls get real attention. Gaming, betting, technology and AI, and sports are what we do all day, so you are not paying us to learn your industry.
The firm was founded by Drew Jacobs, Director of the Seton Hall Annual Gaming Law Bootcamp and a Super Lawyers Rising Star for Entertainment and Sports Law in New Jersey and New York Metro. We are licensed in New York, New Jersey, and Ohio.
Client perspective.
5.0 on GoogleAs an entrepreneur building my own business, I am grateful to have Drew as my trusted legal counsel. His work is prompt, thorough, professional, and relatable.
Drew and his team are the best of the best. Honest, hardworking, and reliable. They've handled a wide range of legal projects on our behalf and they always deliver quality work - on time.
Questions, answered.
Can Jacobs Counsel serve as ongoing outside counsel?
Yes. Ongoing counsel is a monthly engagement for gaming operators, technology and AI companies, and sports businesses that need continuous legal support across contracts, compliance, IP, and business decisions rather than one-off projects.
What kind of gaming work do you handle?
Multi-state legal analysis for sweepstakes, skill, casino, and betting products, including 50-state legal opinions, launch assessments, promotions and platform review, and ongoing compliance strategy as products and state law change.
Do you work with athletes and sports businesses?
Yes. NIL and endorsement deals, rev-share agreements, agency contracts, brand and IP protection, and the corporate work behind athlete-owned ventures.
How do you structure engagements?
We start with the situation, define the scope, and recommend the right engagement structure. That may be ongoing counsel, a defined project, or hourly work where the matter cannot be responsibly scoped in advance. You see the path and the fee before work begins.
How do we get started?
You tell us what you are working on through a short intake, or book a 15-minute case assessment. We review the situation, confirm there is no conflict, and come back with the proposed scope, the engagement path, and the fee before any work begins.
Tell us what you are working on.
Share the situation and we will come back with the scope, the path, and the terms. If you would rather talk it through first, book a 15-minute case assessment.