Your Name. Your Image. Your Money.
Everything college athletes need to know about NIL deals and revenue sharing.
NIL went from a side hustle to a real income stream — and post-House settlement, real revenue sharing is on the table at most Power-conference schools. Athletes who treat this like a job get paid like professionals. Athletes who treat it like Instagram money leave money on the table, sign deals that lock them out of better ones, and get surprised at tax time.
This guide is written for the athlete (and the parent reading over their shoulder). It explains the difference between school-paid revenue share, collective deals, and true third-party NIL, what an agent can and can't do for you, how exclusivity clauses kill follow-on deals, and what an IRS Form 1099 means when it shows up in February.
Read it before you sign your next deal — or before your school's compliance office hands you a 'standard' template that wasn't drafted with you in mind.
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What's Inside
- 1NIL basics: what you can (and can't) do
- 2Revenue sharing explained
- 3Collective structures and your cut
- 4Brand deal negotiation 101
- 5Tax implications for student-athletes
Bonus Content
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