Your Embedded Deal Partner
One legal partner across every venture, every deal, every decision. We learn your business and move with you—not against your momentum.
What Is Embedded Counsel?
Unlike traditional law firms where you pay by the hour and start from scratch each time, Embedded Counsel is your ongoing deal partner—we learn your business, understand your goals, and handle legal matters as they arise so you can focus on building.
Embedded in Your Business
We're not just "outside counsel" in name—we become part of your team. You have direct access to your attorney, not a paralegal or intake coordinator.
Fast Response Times
Same-day or next-day responses on urgent matters. No more waiting days for a callback or paying rush fees for basic attention.
Proactive Guidance
We don't just respond to problems—we help you spot risks before they become issues and advise on strategic decisions in real-time.
Traditional Law Firm vs. Embedded Partnership
❌ Traditional Law Firm
- • Pay $400-$800/hour, every time
- • Start from scratch on each matter
- • Wait days for responses
- • Unpredictable monthly costs
- • Reactive advice (only when you ask)
- • Billable increments (6-minute minimums)
✅ Outside Counsel Partnership
- • Fixed monthly retainer (predictable)
- • We already know your business
- • Same-day or next-day responses
- • Flat monthly fee, no surprises
- • Proactive guidance and risk management
- • No billable increments—just support
Retainer Structures
Predictable monthly pricing based on your needs. No hourly billing, no surprise invoices.
Essential
For startups and solo operators needing on-demand support
Growth
For growing businesses with regular legal needs
Scale
Full fractional GC services for established companies
Need a Custom Arrangement?
We offer customized retainer structures for unique business needs, including project-based arrangements, equity-for-services deals, and multi-venture packages.
Discuss Custom OptionsWhat's Included in Every Retainer
Strategic Business Counsel
Proactive guidance on business strategy, risk management, and legal planning—not just reactive advice when problems arise.
- • Entity formation and structuring advice
- • Strategic planning for growth and expansion
- • Risk assessment and mitigation strategies
- • Regulatory compliance monitoring
Contract Review & Negotiation
Every contract you sign is reviewed, marked up, and negotiated to protect your interests and maximize value.
- • Customer and vendor agreements
- • Partnership and JV deals
- • Licensing and distribution contracts
- • Talent and influencer agreements
Employment & HR Support
Hiring employees or contractors? We draft employment docs, handle HR issues, and ensure compliance with labor laws.
- • Employment offer letters and agreements
- • Independent contractor agreements
- • Confidentiality and IP assignment docs
- • Termination and severance guidance
On-Demand Legal Support
When urgent legal issues arise, you get fast responses—not "we'll get back to you in 3-5 business days."
- • Same-day or next-day responses on urgent matters
- • Quick legal research and memo drafting
- • Demand letter and C&D responses
- • Crisis management and triage
How Embedded Partnership Works
Getting started is simple. Here's what to expect:
Discovery Call (Free)
We start with a 30-minute strategy call to understand your business, legal needs, and growth goals. No pressure, no obligation—just an honest conversation about whether we're the right fit.
Scope & Engagement Letter
We draft a clear engagement letter outlining exactly what's included in your retainer, response times, communication channels, and how unused hours roll over. No hidden fees, no surprises.
Onboarding & Business Deep-Dive
We spend the first two weeks learning your business inside-out: your industry, competitors, contracts, risk areas, and strategic goals. This is how we become truly embedded—not just another law firm you call.
Ongoing Legal Partnership
From there, we're your go-to counsel for contracts, deals, compliance, HR issues, and strategic decisions. You have direct access to your attorney via phone, text, and email—no intake coordinators, no waiting days for responses.
Monthly Check-Ins & Adjustments
Every month, we review your hours used, discuss upcoming legal needs, and adjust the retainer if your business has grown or needs have changed. Flexible, transparent, and built for your success.
Who Outside Counsel Is For
🚀 Startups & Scale-Ups
Growing companies that need strategic legal guidance but aren't ready for a full-time General Counsel ($250K+ salary).
How we help:
- • Provide fractional GC services and strategic guidance
- • Handle contract negotiation and deal structuring
- • Manage employment matters and HR compliance
- • Support investor relations and fundraising docs
🎮 Gaming & Esports Companies
Companies navigating complex gaming regulations, player contracts, licensing deals, and multi-state compliance.
How we help:
- • Serve as ongoing counsel for gaming law compliance
- • Review player contracts and tournament rules
- • Handle regulatory filings and license applications
- • Monitor multi-state compliance changes
🏈 Athletes & Creators Building Businesses
High performers signing deals, launching products, and managing partnerships who need responsive industry-savvy counsel.
How we help:
- • Act as on-retainer counsel for NIL deals and partnerships
- • Review contracts before signing, negotiate better terms
- • Provide strategic advice for business ventures
- • Handle day-to-day legal matters across ventures
💼 High-Performing Professionals
Executives, consultants, and professionals building side ventures or managing multiple business interests.
How we help:
- • Provide ongoing counsel for business ventures
- • Review employment contracts and comp packages
- • Structure side businesses and investment vehicles
- • Handle estate planning and wealth preservation
Free Startup Legal Playbook
The Startup Legal Playbook
Agile outside counsel strategies for SaaS growth, funding rounds, and AI innovation.
Ready to Add Strategic Legal Partnership to Your Team?
Book a free discovery call and let's discuss how Outside Counsel can support your business as your embedded legal partner.
BOOK STRATEGY CALL →