Question 1

What does 'Outside Counsel' actually mean?

Accepted Answer

Think of it as having a general counsel on retainer, but without the full-time salary. You get ongoing legal support across multiple ventures - business formation, contracts, IP protection, compliance - all from one relationship. Instead of hiring different lawyers for different issues, you have embedded legal partnership that knows your business and moves at your speed.

Question 2

How is this different from hiring a traditional law firm?

Accepted Answer

Traditional firms bill hourly, pad timesheets, and treat you like a transaction. We work on fixed monthly retainers with defined hours and transparent pricing. You know exactly what you're paying each month, and we're incentivized to be efficient rather than drag things out. Plus, we're AI-native - we deliver work in days that traditional firms take weeks to complete.

Question 3

What does 'AI-native' mean and should I be worried?

Accepted Answer

AI-native means we use AI to handle legal research, document drafting, and compliance analysis - the tedious work that traditionally inflates your bill. But every output is reviewed, validated, and delivered by a licensed attorney. You get the same quality and oversight as a traditional firm, just faster and more cost-effective. AI handles grunt work; attorneys handle strategy and judgment.

Question 4

Who is Outside Counsel right for?

Accepted Answer

Athletes managing multiple business ventures. Creators building media companies. Gaming operators navigating compliance. Hospitality entrepreneurs scaling across markets. Anyone who needs consistent legal support across different projects but doesn't want to hire a full-time general counsel or pay traditional hourly rates.

Question 5

What if I only need help with one specific thing?

Accepted Answer

That's fine. We offer project-based pricing for single engagements - trademark filings, contract reviews, business formations. But if you anticipate needing ongoing support (most entrepreneurs do), a retainer is almost always more cost-effective than paying project rates every time something comes up.

Question 6

How quickly can you start working with me?

Accepted Answer

Book a consultation, and if it's a fit, we can have you onboarded within 48 hours. Engagement letter signed, retainer invoiced, and you're in the system. From there, urgent matters get handled immediately - contract reviews in 24-48 hours, strategy calls within the same week.

Question 7

I'm an athlete with multiple NIL deals - do I need a lawyer for each one?

Accepted Answer

No, but you need someone who understands the full picture. Each deal affects the others - exclusivity clauses, territory restrictions, compensation structures. We review all your deals together, negotiate better terms, and make sure one agreement doesn't kill opportunities in another. One lawyer, comprehensive oversight.

Question 8

What should I look for in an NIL contract before signing?

Accepted Answer

Exclusivity terms (does this deal prevent you from signing with competitors?), usage rights (can they use your image forever or just during the contract?), compensation structure (flat fee, revenue share, performance bonuses?), termination clauses (what happens if your eligibility changes?), and dispute resolution. Most athletes sign without reading these sections, then realize they're locked into bad terms.

Question 9

Can you help with NFL player benefits and disability claims?

Accepted Answer

Yes. Through Athlete Alumni Advantage, we help retired players navigate disability benefits, medical coverage, and pension claims. Many former players don't realize what they're entitled to or struggle with the application process. We handle the paperwork and advocate for what you've earned.

Question 10

What if I'm being impersonated online or someone is selling fake merch with my name?

Accepted Answer

We file DMCA takedowns, cease-and-desist letters, and trademark infringement actions. Speed matters - the longer fake accounts or unauthorized products stay up, the more damage to your brand and revenue. We act immediately to shut it down.

Question 11

Should I trademark my name or personal brand?

Accepted Answer

If you're making money from it, yes. Federal trademark protection prevents copycats, increases your brand's value, and gives you legal leverage when someone tries to ride your coattails. Athletes who build recognizable brands without trademark protection lose money and opportunities.

Question 12

I'm a content creator - do I really need a lawyer?

Accepted Answer

Once you're monetizing, yes. Brand deals have hidden traps - exclusivity clauses that block future opportunities, usage rights that let companies exploit your content indefinitely, payment terms that favor the brand over you. We negotiate deals that protect your upside and prevent you from getting locked into bad terms.

Question 13

Someone copied my content or is impersonating me - what can I do?

Accepted Answer

We file DMCA takedowns for copyright infringement and cease-and-desist letters for impersonation. If it's a persistent issue or causing significant revenue loss, we pursue trademark infringement claims or litigation. The key is acting fast before the damage compounds.

Question 14

What's the difference between copyright and trademark for creators?

Accepted Answer

Copyright protects your specific content (videos, music, writing). Trademark protects your brand identity (channel name, logo, catchphrase). You automatically own copyright when you create something, but trademark requires federal registration. Both are critical if you're building a recognizable brand.

Question 15

How do I handle platform disputes (YouTube strikes, Twitch bans, etc.)?

Accepted Answer

We appeal strikes directly with platform legal teams, draft formal response letters with evidence, and escalate when necessary. Platform disputes require understanding each platform's terms of service and appeals process. If the strike is wrongful, we document the error and push for reinstatement. If there's a legitimate issue, we help you remediate and prevent future problems.

Question 16

What is a 50-state gaming survey and why do I need one?

Accepted Answer

It's a comprehensive legal analysis of skill-based gaming regulations across all U.S. states. We identify where you can legally operate, what licenses you need, and what compliance steps are required. Without this roadmap, you risk launching in states that could shut you down, fine you, or force expensive retroactive compliance.

Question 17

Do I need a gaming license to operate?

Accepted Answer

Depends on your game mechanics, prize structure, and target states. Some states classify skill-based games as legal contests that don't require licensing. Others treat them as gambling and require strict licensing. We analyze your platform and tell you exactly what's required before you launch.

Question 18

What happens if I get a cease-and-desist from a state regulator?

Accepted Answer

We handle regulatory defense, compliance negotiations, and licensing applications. The key is responding quickly and strategically - ignoring regulators makes everything worse. We've worked with gaming operators facing enforcement actions and helped them resolve issues without shutting down operations.

Question 19

How do geofencing and age verification requirements work?

Accepted Answer

Most states require you to block users in prohibited jurisdictions (geofencing) and verify users are above the minimum age (usually 18+). We help you implement compliant systems and draft terms of service that protect you from liability if someone bypasses your controls.

Question 20

When should I form an LLC or corporation?

Accepted Answer

Before you start making money or signing contracts. Operating as a sole proprietor exposes your personal assets to business liabilities. An LLC or corporation creates legal separation - if something goes wrong, your house and personal savings are protected. We help you choose the right structure (LLC vs. S-Corp vs. C-Corp) based on your tax situation and growth plans.

Question 21

What's the difference between an LLC and a corporation?

Accepted Answer

LLCs are simpler and more flexible - pass-through taxation, easier maintenance, fewer formalities. Corporations (S-Corp or C-Corp) have stricter rules but can offer tax advantages and are better for raising capital from investors. Most solo entrepreneurs and small teams start with an LLC. If you're raising venture capital or planning an IPO, you'll want a C-Corp.

Question 22

I'm starting a business with a co-founder - do we need a formal agreement?

Accepted Answer

Yes. Founder agreements prevent disasters down the road. They define who owns what, who makes decisions, what happens if someone leaves, and how equity vests over time. Most founder disputes happen because these terms were never documented. We draft agreements that protect everyone and prevent future litigation.

Question 23

Should I trademark my business name?

Accepted Answer

If you're building a brand that matters, yes. Federal trademark registration prevents competitors from using confusingly similar names, increases your business value, and gives you nationwide protection. Athletes, creators, and businesses that rely on brand recognition need trademark protection before someone else files first.

Question 24

How long does trademark registration take and what's the process?

Accepted Answer

Federal trademarks take 8-12 months to approve. We file within 72 hours, handle all USPTO correspondence, and respond to any office actions. You get protection during the application process through 'intent-to-use' filings, so you're not unprotected while waiting for approval.

Question 25

When should I start thinking about estate planning?

Accepted Answer

As soon as you have assets worth protecting or people who depend on you. Athletes signing their first major contract, creators generating six figures annually, entrepreneurs building businesses - you need an estate plan. Without one, state law decides what happens to your money, your business, and your kids if something happens to you. Don't leave that to chance.

Question 26

What's the difference between a will and a trust?

Accepted Answer

A will goes through probate (public court process that takes months and costs money). A trust avoids probate - your assets transfer privately and immediately to your beneficiaries. For high earners and business owners, trusts also offer asset protection, tax benefits, and control over how and when heirs receive money. Most comprehensive estate plans include both.

Question 27

I'm young and healthy - do I really need this?

Accepted Answer

If you have assets or dependents, yes. Estate planning isn't just about death - it's about incapacity too. If you're in an accident and can't make decisions, who manages your business? Who has power of attorney for medical decisions? Without documents in place, your family goes to court to get control. That's expensive and stressful when they're already dealing with a crisis.

Question 28

How do I protect my assets from lawsuits and creditors?

Accepted Answer

Strategic entity structuring (LLCs, trusts, asset protection trusts), insurance planning, and proper titling of assets. Athletes, creators, and business owners face liability risks - someone sues you, a business deal goes wrong, a tax issue arises. We build legal barriers between your personal wealth and potential claims so one lawsuit doesn't wipe out everything you've built.

Question 29

What happens to my business if I die or become incapacitated?

Accepted Answer

Depends on whether you planned for it. Without a succession plan, your business could be frozen, sold for pennies, or fall apart while your estate goes through probate. We create continuity plans that ensure someone can step in immediately, keep operations running, and protect the value you've built. This includes buy-sell agreements, key person insurance, and transfer mechanisms.

Question 30

How much does estate planning cost?

Accepted Answer

Essential package (will, power of attorney, healthcare directive): $3,000. Comprehensive package (revocable trust, pour-over will, all powers of attorney): $8,000. Dynasty planning (irrevocable trusts, tax planning, multi-generational wealth transfer): $15,000+. Most high-performing clients need the comprehensive package. We provide exact pricing after understanding your assets and goals.

Question 31

What licenses do I need to open a bar or restaurant?

Accepted Answer

Liquor license (most critical and time-consuming), food service license, health permits, signage permits, entertainment licenses (if you have live music), and potentially sidewalk cafe permits. Requirements vary by state and municipality. We handle the full application process, including navigating local boards and compliance requirements.

Question 32

How long does it take to get a liquor license?

Accepted Answer

Depends on the state and license type. New Jersey can take 4-6 months. New York varies by county but averages 3-4 months. Ohio is typically faster at 2-3 months. We expedite where possible and handle all paperwork, background checks, and board appearances so you're not stuck in bureaucratic limbo.

Question 33

Should I buy an existing liquor license or apply for a new one?

Accepted Answer

In most cases, buying an existing license is faster and more reliable. New licenses are rarely issued, and waiting lists can be years long. We help you negotiate purchase agreements, transfer licenses, and ensure all regulatory requirements are met so your transaction doesn't fall through.

Question 34

I'm franchising my restaurant concept - what legal documents do I need?

Accepted Answer

Franchise Disclosure Document (FDD), franchise agreement, operations manual, trademark registration, and multi-state compliance filings. Franchising is heavily regulated - you can't just sell franchise rights without proper documentation and registration. We prepare FDDs, handle state registrations, and structure agreements that protect your brand while attracting qualified franchisees.

Question 35

What should I look for in vendor contracts for food, beverage, and equipment?

Accepted Answer

Pricing and payment terms, delivery schedules and reliability clauses, quality standards and rejection rights, liability and insurance requirements, termination provisions, and exclusivity restrictions. Vendor relationships can make or break your operation - we negotiate contracts that give you flexibility, fair pricing, and recourse if things go wrong.

Question 36

How do I handle employment law compliance for restaurant staff?

Accepted Answer

Proper classification (employee vs. contractor), wage and hour compliance (overtime, tip pooling, minimum wage), discrimination and harassment prevention, accommodation of disabilities, and documentation of everything. Restaurants are high-risk for employment claims. We draft handbooks, train managers, and create compliant policies to minimize your exposure.

Question 37

How much does Outside Counsel cost?

Accepted Answer

Retainers start at $2,500/month (10 hours), $5,000/month (20 hours), or $10,000/month (40 hours). We also offer project-based pricing for single engagements. Trademark filings start around $2,500. Contract reviews range from $1,500-$5,000 depending on complexity. Gaming surveys run $15,000-$25,000. We provide exact pricing after understanding your needs.

Question 38

What happens if I go over my monthly retainer hours?

Accepted Answer

We bill overage at your hourly rate (based on your retainer tier). Most clients stay within their monthly allocation because we're efficient and transparent about time spent. If you consistently exceed hours, we'll recommend upgrading to a higher tier.

Question 39

Do you offer payment plans?

Accepted Answer

For larger projects like gaming surveys, estate plans, and business formations, yes. We structure milestone-based payments so you're not paying everything upfront. Retainers are billed monthly. Discuss payment options during your consultation.

Question 40

How fast can you turn work around?

Accepted Answer

Urgent contract reviews: 24-48 hours. Trademark filings: 72 hours. Strategy calls: usually within 48 hours of booking. Complex work like gaming surveys and estate plans takes longer due to scope, but we provide clear timelines upfront and stick to them.

Question 41

What if I'm not based in New York, New Jersey, or Ohio?

Accepted Answer

Not a problem. Federal trademark work, NIL contracts, gaming compliance, and most business transactions aren't state-specific. We're licensed in NY, NJ, and OH, and handle federal matters nationwide. If you need representation in another state for something like real estate or litigation, we can refer you to trusted local counsel.

Question 42

Do you work on contingency?

Accepted Answer

Not for transactional work (contracts, trademarks, entity formation). For certain benefits recovery and enforcement matters, we consider contingency or hybrid fee structures. Discuss during your consultation if you're dealing with a recovery situation.

Frequently Asked Questions

Outside Counsel Model

Athletes & NIL

Creators & Entertainment

Gaming & Compliance

Business Formation & Transactions

Estate Planning & Wealth Protection

Hospitality & Licensing

Pricing, Retainers & Process

Still Have Questions?