Legal insights for gaming operators, athletes, creators, startups, and growing businesses.
Practical guidance from Jacobs Counsel on gaming compliance, NIL, creator deals, AI/startups, brand protection, and outside counsel strategy.
Built for founders, operators, athletes, creators, and companies making real business decisions.
Start with the core guides
Skill-Based Gaming: U.S. Legal Guide
A practical, lawyer-authored guide to U.S. skill-based gaming law — covering why the "skill-based" label does not resolve the analysis, the prize/consideration/chance framework, state-specific tests, product and economic design factors, evidence, app store and payment processor review, geofencing, and when a 50-state legal opinion may be needed.
Read the guideWhat Is a 50-State Gaming Legal Opinion?
A 50-state gaming legal opinion is a structured legal analysis of how a specific product is treated under each state's gambling, contest, sweepstakes, and related laws — used to guide launch strategy, geofencing, app store and payment processor review, investor diligence, and commercial risk management.
How AI Startups Should Structure Their Legal Team at Seed and Series A
A practical guide for AI and technology founders on building a legal function that scales from formation through Series A — covering IP, data, model terms, commercial contracts, fundraising, and when outside counsel is enough.
Fractional General Counsel: Practical Legal Support for Growing Companies
What fractional general counsel actually is, what it is not, and when it makes sense — a practical guide for startups, AI companies, creators, sports and entertainment ventures, and growing brands.
How to Choose an NIL Attorney: Questions College Athletes Should Ask
How college athletes, families, collectives, and brands should evaluate NIL counsel — what to review, what to ask, and the red flags that matter before signing.
Entertainment Attorney for Content Creators: Contracts and Rights Management 2026
A brand just slid into your DMs with a five-figure sponsorship offer. The contract is 14 pages long. This is the moment most creators get it wrong.
Explore by legal need
Gaming & Compliance
Legal insights for skill-based games, sweepstakes, fantasy products, contests, tournaments, payment processor review, app store issues, geofencing, and 50-state gaming strategy.
AI & Startups
Legal guidance for AI companies, SaaS startups, founders, and growth-stage businesses building products, raising capital, managing data, and commercializing technology.
NIL & Athlete Deals
Practical guidance for athletes, collectives, brands, agents, and sports businesses navigating NIL deals, endorsement contracts, content rights, and commercial opportunities.
Creators & Entertainment
Legal insights for creators, media businesses, influencers, talent-driven companies, and entertainment ventures negotiating deals and protecting content.
Outside Counsel
Practical legal strategy for companies that need ongoing business-focused legal support without hiring full-time in-house counsel.
Brand & IP
Guidance on brand protection, trademarks, content ownership, licensing, IP strategy, and commercial use of intellectual property.
Business Transactions
Practical legal guidance for commercial contracts, deal structure, vendor/customer agreements, fundraising, equity, and business transactions.
Compliance, structure, and ongoing counsel
AI Tools and Copyright: Legal Issues Startups Should Review
A practical guide to copyright, IP ownership, model-provider terms, customer data, and commercial-contract risk when startups use AI tools in product, code, content, and customer work.
Founder Agreements: Why You Need One Before Launch
Starting a business with co-founders is exciting. You're aligned on vision, passionate about the idea, and ready to build something great together. But without ...
Running Gaming Tournaments: Legal Essentials
Gaming tournaments have evolved from basement gatherings to multi-million dollar events, but with this growth comes significant legal complexity. Whether you're...
Deals, rights, and brand protection
NIL Basics: A Guide for College Athletes
The world of college sports has changed. For decades, student-athletes were barred from earning money from their athletic fame. Now, the rules have shifted, ope...
Sponsorship Vs Partnership: Which Deal Type Actually Protects Your Brand?
The difference between sponsorship and partnership isn't just semantics. It's the difference between a clean transaction and a complicated relationship. This guide breaks down exactly what separates these deal types and the red flags that should make you walk away.
Personal Brand Legal Protection for Creators, Athletes, and Founders
**Quick answer:** A personal brand can become a valuable business asset, but protecting it requires more than posting consistently or owning a domain name.
Recently published
Skill vs. Chance Analysis: Legal Framework for Game Developers
Skill-versus-chance analysis evaluates whether the outcome of a paid game, contest, or tournament is determined primarily by player skill, materially affected by chance, or affected by chance in a way that creates gambling-law risk under applicable state law. The answer depends on mechanics, prize and fee structure, player control, evidence, and the specific state's test.
Flat Fee vs. Hourly Billing: Which Attorney Pricing Model Is Better?
If you are hiring an attorney for the first time — or switching firms — one of the most important decisions is how you will be billed.
Skill-Based Gaming vs. Sweepstakes: Legal Differences Operators Must Understand
Understanding the legal differences between skill-based gaming and sweepstakes models is critical for operators. This guide covers classification, state regulation, payment processing implications, and common mistakes.
How AI Startups Should Structure Their Legal Team at Seed and Series A
A practical guide for AI and technology founders on building a legal function that scales from formation through Series A — covering IP, data, model terms, commercial contracts, fundraising, and when outside counsel is enough.
Entertainment Attorney for Content Creators: Contracts and Rights Management 2026
A brand just slid into your DMs with a five-figure sponsorship offer. The contract is 14 pages long. This is the moment most creators get it wrong.
How to Choose an NIL Attorney: Questions College Athletes Should Ask
How college athletes, families, collectives, and brands should evaluate NIL counsel — what to review, what to ask, and the red flags that matter before signing.
Skill vs. Chance Analysis: Legal Framework for Game Developers
Skill-versus-chance analysis evaluates whether the outcome of a paid game, contest, or tournament is determined primarily by player skill, materially affected by chance, or affected by chance in a way that creates gambling-law risk under applicable state law. The answer depends on mechanics, prize and fee structure, player control, evidence, and the specific state's test.
Skill-Based Gaming vs. Sweepstakes: Legal Differences Operators Must Understand
Understanding the legal differences between skill-based gaming and sweepstakes models is critical for operators. This guide covers classification, state regulation, payment processing implications, and common mistakes.
Gaming Compliance Checklist for Operators
A practical gaming compliance checklist for operators launching skill-based games, contests, tournaments, sweepstakes, fantasy products, or gaming-adjacent products. Covers product mechanics, economics, skill vs. chance evidence, geofencing, app store and payment processor review, terms, and marketing.
What Is a 50-State Gaming Legal Opinion?
A 50-state gaming legal opinion is a structured legal analysis of how a specific product is treated under each state's gambling, contest, sweepstakes, and related laws — used to guide launch strategy, geofencing, app store and payment processor review, investor diligence, and commercial risk management.
Endorsement Deal Red Flags for Athletes
Practical pre-signing checklist: exclusivity, payment terms, usage rights, morality clauses, school conflicts, and other red flags in athlete endorsement deals.
Social Media Rights in NIL and Athlete Brand Deals
How NIL and endorsement deals control athlete content—usage rights, whitelisting, paid media, approvals, exclusivity, and rights that survive termination.
Platform Terms of Service: What Creators Actually Agree To
Every time you upload content to YouTube, TikTok, Instagram, or any other platform, you're entering into a legal agreement. Most creators never read the Terms o...
Transfer Portal & NIL: Legal Considerations for College Athletes
The college athletics landscape has been fundamentally transformed by two major developments: the NCAA Transfer Portal and Name, Image, and Likeness (NIL) right...
Sponsorship Vs Partnership: Which Deal Type Actually Protects Your Brand?
The difference between sponsorship and partnership isn't just semantics. It's the difference between a clean transaction and a complicated relationship. This guide breaks down exactly what separates these deal types and the red flags that should make you walk away.
NIL Basics: A Guide for College Athletes
The world of college sports has changed. For decades, student-athletes were barred from earning money from their athletic fame. Now, the rules have shifted, ope...
Streaming Revenue and Tax Implications for Gamers
Streaming has turned gaming from a hobby into a career for thousands of content creators. But with that income comes tax responsibility that many streamers aren...
Fractional General Counsel: Practical Legal Support for Growing Companies
What fractional general counsel actually is, what it is not, and when it makes sense — a practical guide for startups, AI companies, creators, sports and entertainment ventures, and growing brands.
AI Tools and Copyright: Legal Issues Startups Should Review
A practical guide to copyright, IP ownership, model-provider terms, customer data, and commercial-contract risk when startups use AI tools in product, code, content, and customer work.
Tournament Prize Money: Legal and Tax Considerations
Winning a gaming tournament can be life-changing—until you realize how much of that prize money goes to taxes, fees, and contractual obligations. Understanding ...
The Legal Side of Esports: Contracts, Sponsorships, and Player Rights
The esports industry has exploded from a niche hobby into a global entertainment powerhouse, complete with massive prize pools, sold-out arenas, and celebrity p...
Side Businesses and Non-Compete Clauses: What You Can Do
The desire to build something of your own, even while holding a full-time job, is a powerful driver of innovation. Starting a side business or "side hustle" can...
Founder Agreements: Why You Need One Before Launch
Starting a business with co-founders is exciting. You're aligned on vision, passionate about the idea, and ready to build something great together. But without ...
Copyright 101 for Creators: Protecting Your Work
Your creative work is an asset. Whether it's a photograph, a line of code, a song, or a manuscript, it has value. In the digital age, that work can be copied an...
Digital Assets in Estate Planning: Cryptocurrency and NFTs
Estate planning has always been about passing on your most valuable possessions to the people you care about. For generations, that meant physical assets like r...
Equity vs. Salary: Legal Implications for Early Employees
Joining an early-stage startup often means choosing between higher salary and more equity. It's one of the most consequential financial decisions you'll make, a...
The Evolution of NIL: What's Next for College Athletes?
The introduction of Name, Image, and Likeness (NIL) rights was not an update to college sports; it was a regime change. The era of amateurism is over. Athletes ...
Injury Insurance for Athletes: Protecting Your Career and Income
An athletic career is a high-stakes, high-reward enterprise. Your body is your primary asset, and your ability to perform is your primary source of income. A si...
Skill-Based Gaming: Legal Overview and Compliance Essentials
The comprehensive guide to skill-based gaming law in the United States—covering state-by-state analysis, compliance frameworks, licensing, and operational best practices for gaming operators. For a quick summary, see our Quick Overview (8 min).
Geofencing and Gaming Compliance: What Operators Need to Know
Geofencing helps gaming operators limit access by location, but it does not replace legal analysis. This guide covers controls, launch strategy, and common mistakes.
Running Gaming Tournaments: Legal Essentials
Gaming tournaments have evolved from basement gatherings to multi-million dollar events, but with this growth comes significant legal complexity. Whether you're...
Content Licensing for Creators: A Practical Guide
In today's creator economy, content licensing represents one of the most powerful ways to monetize your creative work. However, licensing agreements can be comp...
NIL Deal Negotiation: Maximizing Brand Value Without Losing Control
How athletes can maximize NIL value by understanding rights, exclusivity, deliverables, usage, and long-term leverage — not just the headline payment.
Skill-Based Gaming: U.S. Legal Guide
A practical, lawyer-authored guide to U.S. skill-based gaming law — covering why the "skill-based" label does not resolve the analysis, the prize/consideration/chance framework, state-specific tests, product and economic design factors, evidence, app store and payment processor review, geofencing, and when a 50-state legal opinion may be needed.
Gaming Privacy Compliance: Protecting Player Data in a Digital World
The gaming industry is built on data. From user profiles and payment information to in-game behavior and chat logs, modern games collect a vast amount of player...
How to Negotiate NIL Deals Like a Pro: Tips for Athletes
The opportunity to profit from your Name, Image, and Likeness (NIL) has transformed what it means to be a college athlete. It's a chance to build your brand, ea...
Why I Started Jacobs Counsel
Every business starts with a "why." For me, the answer is rooted in experience—both on the court and in the courtroom.
Legal Tech in Modern Law Firms
The legal profession, long defined by tradition and precedent, is undergoing a profound transformation.
Legal Strategy as a Competitive Edge for Startups
### Trademarks: Your Brand's First Line of Defense
How to Choose the Right Attorney
Making the decision to hire an attorney is a critical step in the journey of any entrepreneur, creator, or professional.
Short-Term Sacrifice for Startup Success
Every startup journey begins with immense passion and a grand vision. Founders dream of rapid growth, market disruption, and building a world-changing company.
Meet Drew Jacobs: Founder of Jacobs Counsel
I started Jacobs Counsel the same way I earned a spot on a Division I basketball team: by showing up when nobody expected me to, and refusing to leave until…
Copyright Strikes and Platform Takedowns: What Creators and Brands Should Know
**Quick answer:** Copyright strikes and takedown disputes can affect content, revenue, sponsorships, accounts, and brand relationships.
Privacy Laws in 2025: What Everyone Should Know
Monitor and act against content theft and infringement.
Trademark and Brand Protection for Entrepreneurs, Creators, and Startups
Startup Equity 101: Understanding Founder Shares, Vesting, and Dilution
For any startup founder, equity is the currency of creation. It's the fuel that attracts co-founders, incentivizes early employees, and secures investment…
Professional Trademark Strategy: Building a Lasting Brand
In the creator economy, your brand is your most valuable asset. It's what distinguishes you from thousands of other talented individuals and creates lasting…
Athlete Legacy Planning: Protecting Your Name and Impact Beyond the Game
As an athlete, you dedicate your life to excellence, sacrifice, and achievement.
Startup Fundraising: Legal Roadmap
Raising capital is one of the most critical—and legally complex—aspects of building a startup.
Creator Brand Protection: Safeguarding Your Name and Content
As a [content creator](/clients/creators), your brand is everything.
Professional Contract Negotiation: Strategies for Athletes and Creators
For professional athletes and creators, a contract is more than just a piece of paper; it's the architectural blueprint of your career.
Personal Brand Legal Protection for Creators, Athletes, and Founders
**Quick answer:** A personal brand can become a valuable business asset, but protecting it requires more than posting consistently or owning a domain name.
The Athlete's Guide to Financial Independence
Your professional athletic career gives you a rare window of high-earning potential. This period is short. The money you make must last a lifetime.
NIL Collectives: Legal and Business Issues Athletes Should Review
The Rise of Creator Collectives: Collaboration Over Competition
The creator economy is often framed as a zero-sum game of individual competition. This is a flawed model.
How to Monetize Your Content Without Losing Creative Control
Your content is an asset you built. The goal of monetization is not just to generate revenue, but to do so while retaining control of that asset.
Social Media for Athletes: Building a Brand That Lasts Beyond the Game
Your athletic career is a high-leverage, limited-time asset. The clock is always running.
Flat Fee vs. Hourly Billing: Which Attorney Pricing Model Is Better?
If you are hiring an attorney for the first time — or switching firms — one of the most important decisions is how you will be billed.