Navigating NIL: Why High School Athletes Need a Strong Support Team
The introduction of Name, Image, and Likeness (NIL) rules in 2021 has transformed the landscape of college athletics. For the first time, student-athletes can earn money from endorsements, sponsorships, and other opportunities tied to their personal brand. While this presents an incredible opportunity for young athletes, it also brings new responsibilities and legal challenges. To maximize their earning potential and protect their rights, athletes must build a strong support team early—starting in high school.
The Importance of a Professional Support Team
While family and trusted friends often form the core of an athlete’s support system, professional advisors are essential to navigating the complexities of NIL opportunities. Attorneys, accountants, and other experts bring the knowledge needed to ensure athletes are making informed decisions. Without this professional guidance, athletes risk falling victim to exploitative contracts, financial mismanagement, and legal pitfalls that could jeopardize their careers.
The Role of an Attorney
Among the professionals on an athlete’s team, an attorney plays a particularly critical role. At Jacobs Counsel, our attorneys can:
Review and Negotiate Contracts: Ensuring that agreements are not only legally compliant but also in the athlete’s best interest.
Protect Intellectual Property: Safeguarding the athlete’s name, image, and likeness from unauthorized use.
Advocate for Fair Terms: Avoiding exploitative clauses and maintaining control over personal branding.
With our attorney’s guidance, athletes can confidently navigate NIL agreements and focus on building a successful career.
Why Start in High School?
The earlier athletes begin planning, the better positioned they are for long-term success. High school is the ideal time to start building a team, as it allows athletes to:
Prepare for NIL Opportunities: Establish a clear strategy before entering the collegiate level.
Avoid Costly Mistakes: Gain insight into potential risks and challenges early on.
Lay a Strong Foundation: Ensure that every decision supports their future, both on and off the field.
Setting the Stage for Long-Term Success
For high school athletes with aspirations for collegiate or professional sports, the stakes are high. NIL opportunities can be life-changing, but they require careful planning and guidance. By assembling a professional support team that includes legal and financial advisors, athletes can navigate the complexities of NIL with confidence, protect their interests, and set themselves up for sustained success.