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    ABOUT

    Walk-On Mentality. Dealmaker Results.

    Andrew (Drew) Jacobs, Esq. — Founder, Jacobs Counsel LLC

    Licensed in New York, New Jersey, and Ohio

    Drew Jacobs walked on to Boston College basketball and competed in the ACC while studying in the Honors Program at the Carroll School of Management. That experience taught him to perform under pressure, build a personal brand, and navigate high-stakes environments where preparation meets opportunity.

    That experience shaped everything. He saw the gap between ambitious people with big deals on the table and lawyers who actually understood their world.

    He founded Jacobs Counsel to close that gap.

    The Firm

    Jacobs Counsel LLC serves startups, athletes, creators, gaming companies, and hospitality ventures. Licensed in New York, New Jersey, and Ohio.

    Close Deals. Protect Brands. Move at AI Speed.

    Closing Deals

    Structuring ventures, negotiating contracts, protecting IP, navigating transactions

    Protecting Brands

    Trademark filings, IP strategy, brand enforcement, and licensing protection

    Moving at AI Speed

    AI-native workflows that compress turnarounds without compromising judgment

    Fixed-fee pricing. AI-native workflows. Big-firm sophistication at startup speed.

    We use technology to move faster and communicate clearer so you can focus on building while we handle the legal infrastructure.

    Estate planning, wills, trusts, and legacy work are handled through our sister practice, Legacy Counsel by Jacobs Counsel.

    Credentials

    Andrew (Drew) Jacobs, Esq., founder of Jacobs Counsel LLC

    Andrew R. Jacobs, Esq.

    Founder & Managing Attorney

    Education

    • J.D., Seton Hall University School of Law (2021)
    • University of Miami School of Law — 1L year (2018–2019)
    • B.S., Boston College, Carroll School of Management — Honors Program (2016); Division I basketball (ACC)

    Bar Admissions

    • New Jersey (2021)
    • Ohio (2023)
    • New York (2024)

    Academic Appointments

    • Director, Sports, Entertainment & Gaming Initiatives — Seton Hall University School of Law
    • Director, Annual Seton Hall Gaming Law Bootcamp (7th year, 150+ attendees, sponsored by FanDuel and BetMGM)

    Awards & Recognition

    • Super Lawyers Rising Star — New Jersey (Entertainment & Sports Law)
    • Super Lawyers Rising Star — New York Metro (Entertainment & Sports Law)

    Speaking

    • Annual Seton Hall Gaming Law Bootcamp — Director and lead instructor

    Professional Affiliations

    • New York State Bar Association
    • New Jersey State Bar Association
    • Ohio State Bar Association

    Published Work

    Symposium Editor, Seton Hall Legislative Journal

    What Clients Hire Jacobs Counsel For

    50-State Gaming Legal Opinions

    Compliance analysis for skill-based gaming platforms entering the US market

    Subscription Outside Counsel

    Embedded legal partnership for startups at a fixed monthly fee

    AI-Native Outside Counsel

    Embedded legal partnership for AI and tech startups at a fixed monthly fee

    Creator & Athlete Brand Protection

    Deal review, trademark strategy, and IP monetization

    Building the Next Generation of Sports & Gaming Law

    Straight out of law school, Jacobs was hired to build Seton Hall Law's sports, entertainment, and gaming law program. He developed curriculum, brought in industry practitioners, and positioned the school as a national leader in these emerging sectors.

    He now runs the Annual Seton Hall Gaming Law Bootcamp, which attracts 150+ attendees and has become a key pipeline for legal talent entering the space.

    For Professional Advisors

    Financial advisors, CPAs, and wealth managers regularly refer clients to Jacobs Counsel for business transactions, IP protection, and contract work. We coordinate directly with your team to ensure seamless execution. (For estate planning referrals, see our sister practice Legacy Counsel by Jacobs Counsel.)

    If you're looking for legal counsel who understands how business, IP, and deal execution fit together, let's talk.

    Who is Drew Jacobs?

    Frequently Asked Questions

    Where did Drew Jacobs go to law school?
    Drew Jacobs earned his J.D. from Seton Hall University School of Law in 2021. He attended the University of Miami School of Law for his 1L year (2018–2019) before transferring to Seton Hall. He earned his undergraduate degree from Boston College's Carroll School of Management Honors Program in 2016, where he was a Division I basketball player in the ACC.

    What states is Drew Jacobs licensed to practice law in?
    Drew Jacobs is licensed to practice law in New Jersey (admitted 2021), Ohio (admitted 2023), and New York (admitted 2024).

    What does Drew Jacobs teach at Seton Hall Law?
    Drew Jacobs is Director of the Sports, Entertainment & Gaming Initiatives at Seton Hall University School of Law and Director of the Annual Seton Hall Gaming Law Bootcamp, now in its 7th year. The Bootcamp draws 150+ attendees and is sponsored by FanDuel and BetMGM.

    What was Drew Jacobs' background before founding Jacobs Counsel?
    Before founding Jacobs Counsel, Drew was a Division I basketball player at Boston College in the ACC and an NFLPA-Certified Contract Advisor representing professional athletes. The athlete and agent experience informs Jacobs Counsel's approach to NIL deals, revenue-share contracts, and post-career planning for current and retired athletes.

    What types of clients does Jacobs Counsel represent?
    Jacobs Counsel represents startups (particularly AI and SaaS companies), athletes (NIL and revenue-share), content creators, gaming operators, and hospitality businesses. The firm offers fixed-fee engagements and is licensed in New York, New Jersey, and Ohio.

    What awards has Drew Jacobs received?
    Drew Jacobs has been recognized as a Super Lawyers Rising Star in both New Jersey and the New York Metro area, in the Entertainment & Sports Law category.

    Why is the firm called 'AI-native'?
    Jacobs Counsel was built from day one to use AI tools across the practice — not bolted on top of a traditional firm. This means faster turnarounds, fixed-fee pricing, and more attorney time spent on strategy and judgment instead of repetitive drafting.

    Ready to Get Started?

    Book a strategy call to discuss your venture. Fixed fees. Strategic partnership. Legal infrastructure that moves at your speed.