How much does an NIL agent charge?
Short answer: NIL agents are typically paid a percentage of the deals they bring in. Publicly reported ranges in 2026 run roughly 10 to 20% of each deal, with some marketing agreements higher. A few states cap NIL agent fees, and the rules vary by state and change.
An agent's pay is usually tied to the deals the agent brings in, as set out in the agent agreement. Publicly reported ranges in 2026 run roughly 10 to 20% of each deal, and some marketing agreements are higher.
What the rules say about agent fees
A few states cap NIL agent fees: Mississippi and South Carolina cap them at 20%. Ohio bars an NIL agent contract from running past the athlete's eligibility.
A federal bill under discussion would cap fees at 5% and require agents to register. Rules vary by state and change, so check the ones that apply to you before you sign.
Questions to ask any agent
What are you paid, and on what?
What will you handle, and what will you not handle?
Who else do you represent?
How does the relationship end?
Does the agreement continue after my eligibility ends?
Have the agreement reviewed
An attorney can review the agent agreement itself before you sign, including how the agent is paid and how the relationship ends. Attorney fees are agreed in writing.
Related deep-dives
Updated November 14, 2026. General information only, not legal advice for your situation. A complimentary fit-and-intake call is not legal advice; representation requires a written engagement agreement.