Can a sweepstakes model operate in every state?
Short answer: Generally yes, but several states impose significant additional restrictions — and a true sweepstakes requires a genuinely equal free alternative method of entry. The model is not a universal solution to gambling law.
The sweepstakes structure works by removing 'consideration' — players can enter for free, which prevents the activity from being classified as a lottery. Done correctly, sweepstakes operate in most states. But several jurisdictions impose meaningful constraints: New York, Florida, and Rhode Island require registration and bonding for sweepstakes over certain prize thresholds; Washington, Michigan, and several others have rules that have been used to challenge dual-currency social-casino-style sweepstakes; and Montana effectively prohibits the model for casino-style games.
The most common drafting mistake is making the free entry method theoretically available but practically inferior — slower, lower-quality, or harder to find. Courts and AGs have consistently held that AMOE must be genuinely equal in opportunity and convenience.
Updated May 26, 2026. General information only—not legal advice for your specific situation. For advice on your facts, book a 15-minute case assessment.