--- title: "Brand & IP Protection Attorney | NY, NJ | Jacobs Counsel" description: "Trademark registration, copyright protection, and IP enforcement for builders. Your brand is an asset—we make sure it stays yours. NY, NJ, OH." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": [ "Organization", "LegalService" ], "@id": "https://jacobscounsellaw.com/#organization", "name": "Jacobs Counsel LLC", "alternateName": "Jacobs Counsel", "url": "https://jacobscounsellaw.com", "logo": { "@type": "ImageObject", "@id": "https://jacobscounsellaw.com/#logo", "url": "https://jacobscounsellaw.com/logo-dark.jpg", "contentUrl": "https://jacobscounsellaw.com/logo-dark.jpg", "caption": "Jacobs Counsel LLC" }, "image": { "@id": "https://jacobscounsellaw.com/#logo" }, "description": "Jacobs Counsel primarily serves gaming and regulated-product companies and provides ongoing outside counsel to growing startups; sports, NIL, creators, entertainment, media, consumer brands, and hospitality are selective adjacent transactional work. Andrew R. Jacobs is admitted to practice in New York, New Jersey and Ohio.", "foundingDate": "2022", "address": [ { "@type": "PostalAddress", "streetAddress": "135 Madison Ave., Floor 4", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10016", "addressCountry": "US" }, { "@type": "PostalAddress", "streetAddress": "221 River Street, Floor 9", "addressLocality": "Hoboken", "addressRegion": "NJ", "postalCode": "07030", "addressCountry": "US" }, { "@type": "PostalAddress", "streetAddress": "127 Willow Ave., Floor 2", "addressLocality": "Cincinnati", "addressRegion": "OH", "postalCode": "45215", "addressCountry": "US" } ], "telephone": "+1-646-343-7227", "email": "intake@jacobscounsellaw.com", "areaServed": [ { "@type": "State", "name": "New York" }, { "@type": "State", "name": "New Jersey" }, { "@type": "State", "name": "Ohio" } ], "sameAs": [ "https://www.linkedin.com/company/jacobs-counsel-law", "https://www.crunchbase.com/organization/jacobs-counsel-llc" ], "knowsAbout": [ "Outside Counsel for Companies", "Corporate Law", "Commercial Contracts", "Business Transactions", "Employment Law", "Intellectual Property", "Gaming Law", "Skill-based Gaming", "Sports Betting Regulation", "Sweepstakes and Promotional Gaming", "Multi-state Gaming Compliance", "AI Commercial Contracts", "SaaS Commercial Contracts", "Outside General Counsel", "Fractional General Counsel", "Technology Transactions", "Sports Law", "NIL Law", "Name Image and Likeness", "NCAA House v. NCAA Settlement", "College Athlete Representation", "Hospitality Law", "Liquor Licensing" ], "founder": { "@type": "Person", "@id": "https://jacobscounsellaw.com/about/drew-jacobs#person", "name": "Andrew R. Jacobs, Esq.", "alternateName": "Drew Jacobs", "url": "https://jacobscounsellaw.com/about/drew-jacobs", "jobTitle": "Founder & Managing Attorney", "image": "https://jacobscounsellaw.com/assets/drew-jacobs-headshot.jpg", "worksFor": { "@type": "LegalService", "@id": "https://jacobscounsellaw.com/#organization", "name": "Jacobs Counsel LLC", "url": "https://jacobscounsellaw.com" }, "knowsAbout": [ "Gaming law", "Sweepstakes and social casino compliance", "Skill-based gaming and predominance testing", "Sports betting and fantasy sports regulation", "Name, Image and Likeness (NIL) law", "College athlete revenue sharing", "Outside general counsel for technology and AI companies", "SaaS and commercial contracts" ], "hasOccupation": { "@type": "Occupation", "name": "Attorney", "occupationLocation": [ { "@type": "State", "name": "New York" }, { "@type": "State", "name": "New Jersey" }, { "@type": "State", "name": "Ohio" } ] }, "memberOf": { "@type": "Organization", "name": "Seton Hall University School of Law", "url": "https://law.shu.edu/" }, "sameAs": [ "https://www.linkedin.com/in/drew-jacobs-dj32/", "https://profiles.superlawyers.com/new-york/new-york/lawyer/drew-jacobs/22a7b48c-b198-47ac-a0db-4aa37ec85144.html", "https://profiles.superlawyers.com/new-jersey/hoboken/lawyer/drew-jacobs/ae1c15fc-79e2-4448-bb03-2f16bd4549e8.html", "https://www.avvo.com/attorneys/07030-nj-andrew-jacobs-5765bbd8.html", "https://iapps.courts.state.ny.us/attorneyservices/search?lastName=jacobs&firstName=andrew", "https://law.shu.edu/documents/drew-jacobs-bio.pdf", "https://jacobscounsellaw.com/about", "https://jacobscounsellaw.com/about/drew-jacobs" ] }, "employee": [ { "@type": "Person", "@id": "https://jacobscounsellaw.com/about/drew-jacobs#person", "name": "Andrew R. Jacobs, Esq.", "alternateName": "Drew Jacobs", "url": "https://jacobscounsellaw.com/about/drew-jacobs", "jobTitle": "Founder & Managing Attorney", "image": "https://jacobscounsellaw.com/assets/drew-jacobs-headshot.jpg", "worksFor": { "@type": "LegalService", "@id": "https://jacobscounsellaw.com/#organization", "name": "Jacobs Counsel LLC", "url": "https://jacobscounsellaw.com" }, "knowsAbout": [ "Gaming law", "Sweepstakes and social casino compliance", "Skill-based gaming and predominance testing", "Sports betting and fantasy sports regulation", "Name, Image and Likeness (NIL) law", "College athlete revenue sharing", "Outside general counsel for technology and AI companies", "SaaS and commercial contracts" ], "hasOccupation": { "@type": "Occupation", "name": "Attorney", "occupationLocation": [ { "@type": "State", "name": "New York" }, { "@type": "State", "name": "New Jersey" }, { "@type": "State", "name": "Ohio" } ] }, "memberOf": { "@type": "Organization", "name": "Seton Hall University School of Law", "url": "https://law.shu.edu/" }, "sameAs": [ "https://www.linkedin.com/in/drew-jacobs-dj32/", "https://profiles.superlawyers.com/new-york/new-york/lawyer/drew-jacobs/22a7b48c-b198-47ac-a0db-4aa37ec85144.html", "https://profiles.superlawyers.com/new-jersey/hoboken/lawyer/drew-jacobs/ae1c15fc-79e2-4448-bb03-2f16bd4549e8.html", "https://www.avvo.com/attorneys/07030-nj-andrew-jacobs-5765bbd8.html", "https://iapps.courts.state.ny.us/attorneyservices/search?lastName=jacobs&firstName=andrew", "https://law.shu.edu/documents/drew-jacobs-bio.pdf", "https://jacobscounsellaw.com/about", "https://jacobscounsellaw.com/about/drew-jacobs" ] } ], "potentialAction": { "@type": "ReserveAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://jacobscounsellaw.com/book-consultation", "actionPlatform": [ "https://schema.org/DesktopWebPlatform", "https://schema.org/MobileWebPlatform" ] }, "result": { "@type": "Reservation", "name": "Legal Strategy Call" } } }, { "@type": "WebSite", "@id": "https://jacobscounsellaw.com/#website", "url": "https://jacobscounsellaw.com", "name": "Jacobs Counsel", "description": "Jacobs Counsel primarily serves gaming and regulated-product companies and provides ongoing outside counsel to growing startups; sports, NIL, creators, entertainment, media, consumer brands, and hospitality are selective adjacent transactional work.", "publisher": { "@id": "https://jacobscounsellaw.com/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://jacobscounsellaw.com/blog?search={search_term_string}" }, "query-input": "required name=search_term_string" }, "inLanguage": "en-US" } ] }, { "@context": "https://schema.org", "@type": "LegalService", "@id": "https://jacobscounsellaw.com/services/brand-ip#service", "name": "Brand & IP Protection - Own Your Brand. Defend Your Assets.", "description": "Protect your assets. Trademark registration, copyright protection, licensing agreements, and IP enforcement for dealmakers and builders. Your brand is an asset—we protect it.", "url": "https://jacobscounsellaw.com/services/brand-ip", "provider": { "@id": "https://jacobscounsellaw.com/#organization", "@type": "Organization", "name": "Jacobs Counsel LLC" }, "areaServed": "United States", "serviceType": "Legal Services", "dateModified": "2026-05-26", "subjectOf": [ { "@id": "https://jacobscounsellaw.com/services/brand-ip#article" }, { "@id": "https://jacobscounsellaw.com/services/brand-ip#faq" } ] }, { "@context": "https://schema.org", "@type": "ItemList", "name": "Primary site navigation — Jacobs Counsel LLC", "itemListElement": [ { "@type": "SiteNavigationElement", "position": 1, "name": "Outside Counsel for Companies", "url": "https://jacobscounsellaw.com/services/outside-counsel", "description": "Company-wide primary service: ongoing outside counsel for companies across industries—contracts, corporate governance, employment, IP, transactions, and compliance" }, { "@type": "SiteNavigationElement", "position": 2, "name": "Gaming & Betting Counsel", "url": "https://jacobscounsellaw.com/clients/gaming", "description": "Gaming and esports service chooser: regulatory and licensing projects, ongoing gaming counsel, sweepstakes, fantasy, and payments" }, { "@type": "SiteNavigationElement", "position": 3, "name": "Sports, Athletes & Creators", "url": "https://jacobscounsellaw.com/sports-entertainment-attorney", "description": "Athletes, NIL, and sports business matters" }, { "@type": "SiteNavigationElement", "position": 4, "name": "Resources", "url": "https://jacobscounsellaw.com/resources", "description": "Cornerstone guides, answers, comparisons, glossary, and blog" }, { "@type": "SiteNavigationElement", "position": 5, "name": "About", "url": "https://jacobscounsellaw.com/about", "description": "The firm, the team, and how we work" }, { "@type": "SiteNavigationElement", "position": 6, "name": "Contact", "url": "https://jacobscounsellaw.com/contact", "description": "Book a 15-Minute Case Assessment" } ] }, { "@context": "https://schema.org", "@type": "ItemList", "name": "Featured destinations — Jacobs Counsel LLC", "itemListElement": [ { "@type": "SiteNavigationElement", "position": 1, "name": "Outside Counsel for Companies", "url": "https://jacobscounsellaw.com/services/outside-counsel" }, { "@type": "SiteNavigationElement", "position": 2, "name": "Gaming & Esports Legal Services (chooser)", "url": "https://jacobscounsellaw.com/clients/gaming" }, { "@type": "SiteNavigationElement", "position": 3, "name": "Gaming Regulatory, Licensing & Launch Projects", "url": "https://jacobscounsellaw.com/services/gaming-law" }, { "@type": "SiteNavigationElement", "position": 4, "name": "Gaming & Esports Outside Counsel", "url": "https://jacobscounsellaw.com/services/gaming-outside-counsel" }, { "@type": "SiteNavigationElement", "position": 5, "name": "50-State Skill Gaming Legal Opinion", "url": "https://jacobscounsellaw.com/50-state-gaming-legal-opinion" }, { "@type": "SiteNavigationElement", "position": 6, "name": "Sweepstakes & Social Casino Compliance", "url": "https://jacobscounsellaw.com/services/sweepstakes-gaming-compliance" }, { "@type": "SiteNavigationElement", "position": 7, "name": "Fantasy Sports & Prediction Markets", "url": "https://jacobscounsellaw.com/services/fantasy-sports-prediction-markets" }, { "@type": "SiteNavigationElement", "position": 8, "name": "Gaming Payments & App Store Review Support", "url": "https://jacobscounsellaw.com/services/gaming-payments-app-store-approval" }, { "@type": "SiteNavigationElement", "position": 9, "name": "International Gaming Counsel", "url": "https://jacobscounsellaw.com/services/gaming-law-international" }, { "@type": "SiteNavigationElement", "position": 10, "name": "AI & Startup Companies (audience hub)", "url": "https://jacobscounsellaw.com/clients/startups" }, { "@type": "SiteNavigationElement", "position": 11, "name": "Fractional General Counsel for AI Startups", "url": "https://jacobscounsellaw.com/fractional-general-counsel-ai-startups" }, { "@type": "SiteNavigationElement", "position": 12, "name": "Outside Counsel for SaaS & Commercial Contracts", "url": "https://jacobscounsellaw.com/outside-counsel-saas-commercial-contracts" }, { "@type": "SiteNavigationElement", "position": 13, "name": "Subscription Legal Services Buyer's Guide", "url": "https://jacobscounsellaw.com/subscription-legal-service-ai-startups-guide" }, { "@type": "SiteNavigationElement", "position": 14, "name": "AI Transition Advisory", "url": "https://jacobscounsellaw.com/services/ai-transition-advisory" }, { "@type": "SiteNavigationElement", "position": 15, "name": "NIL Endorsement Attorney", "url": "https://jacobscounsellaw.com/nil-endorsement-attorney" }, { "@type": "SiteNavigationElement", "position": 16, "name": "House Settlement / NIL Revenue Share Guide", "url": "https://jacobscounsellaw.com/nil-revenue-share-guide" }, { "@type": "SiteNavigationElement", "position": 17, "name": "Full-Stack Counsel for the AI Age", "url": "https://jacobscounsellaw.com/full-stack-counsel-ai-age" }, { "@type": "SiteNavigationElement", "position": 18, "name": "Answers", "url": "https://jacobscounsellaw.com/answers" }, { "@type": "SiteNavigationElement", "position": 19, "name": "Legal Glossary", "url": "https://jacobscounsellaw.com/glossary" }, { "@type": "SiteNavigationElement", "position": 20, "name": "Blog", "url": "https://jacobscounsellaw.com/blog" }, { "@type": "SiteNavigationElement", "position": 21, "name": "Start an Engagement", "url": "https://jacobscounsellaw.com/intake" } ] }, { "@context": "https://schema.org", "@type": "ItemList", "name": "Client audiences — Jacobs Counsel LLC", "itemListElement": [ { "@type": "SiteNavigationElement", "position": 1, "name": "Companies Across Industries", "url": "https://jacobscounsellaw.com/services/outside-counsel" }, { "@type": "SiteNavigationElement", "position": 2, "name": "Gaming Operators", "url": "https://jacobscounsellaw.com/clients/gaming" }, { "@type": "SiteNavigationElement", "position": 3, "name": "AI & Startup Companies", "url": "https://jacobscounsellaw.com/clients/startups" }, { "@type": "SiteNavigationElement", "position": 4, "name": "Athletes & NIL", "url": "https://jacobscounsellaw.com/clients/athletes" }, { "@type": "SiteNavigationElement", "position": 5, "name": "Hospitality (adjacent practice)", "url": "https://jacobscounsellaw.com/clients/hospitality" } ] }, { "@context": "https://schema.org", "@type": "ItemList", "name": "Team navigation — Jacobs Counsel LLC", "itemListElement": [ { "@type": "SiteNavigationElement", "position": 1, "name": "Our Team", "url": "https://jacobscounsellaw.com/about#team", "description": "Legal counsel, firm operations, and client support at Jacobs Counsel LLC" }, { "@type": "SiteNavigationElement", "position": 2, "name": "Andrew R. Jacobs, Esq.", "url": "https://jacobscounsellaw.com/about#drew-jacobs", "description": "Founder & Managing Attorney — Legal strategy, substantive counsel, and oversight of the firm's legal work." }, { "@type": "SiteNavigationElement", "position": 3, "name": "Kevin Wiramihardja", "url": "https://jacobscounsellaw.com/about#kevin-wiramihardja", "description": "Chief of Staff — Firm operations, systems, and team coordination." }, { "@type": "SiteNavigationElement", "position": 4, "name": "Jamee Ganal", "url": "https://jacobscounsellaw.com/about#jamee-ganal", "description": "Executive Assistant — Client experience, follow-up, and communication." } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://jacobscounsellaw.com" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://jacobscounsellaw.com/services" }, { "@type": "ListItem", "position": 3, "name": "Brand & IP Protection", "item": "https://jacobscounsellaw.com/services/brand-ip" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "@id": "https://jacobscounsellaw.com/services/brand-ip#faq", "url": "https://jacobscounsellaw.com/services/brand-ip", "isPartOf": { "@id": "https://jacobscounsellaw.com/services/brand-ip#article" }, "about": { "@id": "https://jacobscounsellaw.com/services/brand-ip#service" }, "mainEntity": [ { "@type": "Question", "name": "How long does trademark registration take?", "acceptedAnswer": { "@type": "Answer", "text": "Federal trademark registration typically takes 8-12 months from filing to approval. We file applications within 72 hours of engagement and handle all USPTO correspondence throughout the process." } }, { "@type": "Question", "name": "Do I need to trademark my business name?", "acceptedAnswer": { "@type": "Answer", "text": "If you're building a brand that generates revenue, trademark registration provides exclusive rights and legal protection against unauthorized use. Without it, someone else could register your name and force you to rebrand." } }, { "@type": "Question", "name": "What's the difference between a trademark and a copyright?", "acceptedAnswer": { "@type": "Answer", "text": "Trademarks protect brand identifiers like names, logos, and slogans. Copyrights protect creative works like content, music, and designs. Many businesses need both types of protection." } }, { "@type": "Question", "name": "How much does trademark registration cost?", "acceptedAnswer": { "@type": "Answer", "text": "All trademark registration engagements are quoted as a fixed fee before work begins. Book a 15-minute case assessment to get a clear scope and quote for your IP protection needs." } }, { "@type": "Question", "name": "What should I do if someone is using my brand name?", "acceptedAnswer": { "@type": "Answer", "text": "We start with a cease-and-desist letter, which resolves most disputes. If necessary, we escalate through UDRP proceedings for domain disputes or formal litigation. Early action is critical to protect your rights." } } ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://jacobscounsellaw.com/services/brand-ip#webpage", "url": "https://jacobscounsellaw.com/services/brand-ip", "name": "Brand & IP Protection", "description": "Trademark registration, copyright protection, licensing, and IP enforcement for brand-builders.", "isPartOf": { "@type": "WebSite", "@id": "https://jacobscounsellaw.com#website", "name": "Jacobs Counsel", "url": "https://jacobscounsellaw.com" }, "about": { "@type": "Thing", "name": "Content Creator Rights, IP & Brand Deals" }, "mainEntityOfPage": "https://jacobscounsellaw.com/services/brand-ip", "inLanguage": "en-US", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ ".lead-paragraph", ".faq-answer" ] }, "publisher": { "@type": "Organization", "name": "Jacobs Counsel LLC", "url": "https://jacobscounsellaw.com" }, "isBasedOn": "https://jacobscounsellaw.com/creator-brand-deals-ip-protection", "relatedLink": [ "https://jacobscounsellaw.com/creator-brand-deals-ip-protection", "https://jacobscounsellaw.com/services/content-creator-rights", "https://jacobscounsellaw.com/clients/athletes" ] } ] --- [Skip to main content](#main-content) [![Jacobs Counsel LLC logo](/assets/logo-header-D2qrDHtH.jpg)](/) Services [Outside Counsel](/services/outside-counsel) [Outside Counsel for Companies](/services/outside-counsel)[AI & Startup Companies](/clients/startups)[Fractional General Counsel](/fractional-general-counsel-ai-startups)[SaaS & Commercial Contracts](/outside-counsel-saas-commercial-contracts)[AI Transition Advisory](/services/ai-transition-advisory)[Deal Support](/services/deal-support)[Business Transactions](/services/business-transactions)[Brand & IP](/services/brand-ip) [Gaming & Betting](/clients/gaming) [Gaming Regulatory & Launch Projects](/services/gaming-law)[50-State Gaming Legal Opinion](/50-state-gaming-legal-opinion)[Gaming & Esports Outside Counsel](/services/gaming-outside-counsel)[Sweepstakes & Social Casino](/services/sweepstakes-gaming-compliance)[Fantasy & Prediction Markets](/services/fantasy-sports-prediction-markets)[Payments & App Store Review Support](/services/gaming-payments-app-store-approval)[International Gaming](/services/gaming-law-international) [Sports, Athletes & Creators](/sports-entertainment-attorney) [NIL & Endorsements](/nil-endorsement-attorney)[Revenue Share Guide](/nil-revenue-share-guide)[NIL Laws by State](/nil-laws-by-state)[Media & NIL Deals](/services/media-nil)[Creator Rights](/services/content-creator-rights) Featured [50-State Gaming Legal Opinion](/50-state-gaming-legal-opinion) Our flagship deliverable — a state-by-state legal analysis of your product's mechanics and legal posture. [All services →](/services) [Free Guides](/resources) Insights [Blog](/blog)[Answers](/answers)[Deal Anatomy](/deal-anatomy)[Compare](/compare)[Guides](/resources)[Court Vision Weekly](/court-vision-weekly) About [Email](mailto:intake@jacobscounsellaw.com)[Schedule a Call](/book-consultation) [Schedule a Call](/book-consultation)[](mailto:intake@jacobscounsellaw.com)Toggle menu 1. [Home](/) 2. [Services](/services) 3. Brand & IP Protection PROTECT ASSETS # Own Your Brand. Defend Your Assets. Your brand is an asset. Your content is property. We register trademarks, protect copyrights, and enforce your rights so what you build stays yours. By [Drew Jacobs, Esq.](/about#drew) — Founder, [Jacobs Counsel LLC](/about) Last reviewed: May 2026 [Book a 15-Minute Case Assessment →](/book-consultation) ## Why does brand protection matter? Your brand is the most valuable asset you own that you cannot see on a balance sheet. If you are not actively protecting it, someone else is profiting from it. Trademark registration, copyright filings, and licensing agreements are the legal infrastructure that turns a name into an asset. ## How does the trademark registration process work? 1 ### Trademark Search & Strategy We run comprehensive searches and advise on registrability before you spend a dollar on filing fees. 2 ### Federal Filing We prepare and file your trademark application with the USPTO, handling all correspondence and office actions. 3 ### Monitoring & Enforcement Watch services to detect infringement. Cease-and-desist letters, takedowns, and coexistence agreements when needed. 4 ### Licensing & Monetization Turn your IP into revenue through exclusive and non-exclusive licensing agreements. ## Fixed-Fee IP Protection Trademark filing Includes search, strategy, and USPTO filing Fixed Fee Copyright registration Federal registration and enforcement strategy Fixed Fee Licensing agreements Custom drafting and negotiation Fixed Fee Cease-and-desist letters Enforcement and resolution Fixed Fee ## What do you actually get from brand & IP protection? Concrete deliverables that transform your brand into a defensible, monetizable asset—from trademark portfolios to licensing deals that generate real revenue. ### Trademark Registration & Strategy Federal trademark applications filed in 72 hours. We handle comprehensive clearance searches, office action responses, and multi-class filings for full brand protection. What You Get: - • Comprehensive trademark clearance search - • USPTO filing (up to 3 classes) - • Office action response (1 included) - • Registration certificate upon approval - • Ongoing monitoring (optional) ### Copyright Registration & Protection Copyright registrations for music, video, software, written content, and visual works. Essential for enforcing your rights and claiming statutory damages. How We Can Help: We handle copyright registration (standard or expedited), enforce your rights through DMCA takedowns and cease & desist letters, and negotiate settlements when your work is used without permission—protecting your creative assets. ### Licensing Agreements & Brand Monetization Turn your IP into revenue streams. We draft licensing agreements for merchandise, content, name/likeness, and brand partnerships that protect your rights and maximize earnings. Licensing Types: - • Merchandise licensing (apparel, products) - • Content licensing (media, distribution) - • Name/image/likeness licensing - • Brand partnership agreements - • Exclusive vs. non-exclusive structures ### Enforcement & IP Portfolio Management When someone infringes on your IP, we handle it. Cease & desist letters, DMCA takedowns, settlement negotiations, and litigation support when necessary. Enforcement Process: - • Infringement analysis & documentation - • Demand letter with specific claims - • Settlement negotiation - • DMCA/platform takedown requests - • Litigation coordination if needed ### Real IP Protection Scenarios #### Independent Artist Brand Protection Situation: Artist growing social following, planning merchandise launch, no IP protection in place. How we can help: File federal trademark for artist name + logo, register catalog of songs with Copyright Office, draft licensing agreement for merch partner with optimized royalty structure. Goal: Protected brand with clean IP ownership and scalable merchandise revenue. #### College Athlete NIL Protection Situation: D1 quarterback signing first major NIL deal, brand using name/image without permission on social. How we can help: File federal trademark for athlete name + nickname, send cease & desist to infringing brands, negotiate legitimate licensing deals. Set up IP holding company for future deals and post-career brand monetization. #### Tech Startup Brand Expansion Situation: SaaS company with single-class trademark, expanding into new verticals and international markets. How we can help: File additional trademark classes for product expansion, initiate Madrid Protocol filings for EU/UK protection, draft licensing framework for white-label partnerships. Build an investor-grade IP portfolio that increases company valuation. ## Who needs brand and IP protection? Here's exactly how we help each type of client protect and monetize their brand. ### Creators & Entertainers Copyright registrations for your content, trademark protection for your brand name, and licensing deals that generate recurring income. → Own your content, control your brand [Counsel for digital creators →](/clients/athletes) ### Athletes NIL trademark filings, licensing agreements for merchandise and endorsements, and enforcement against unauthorized use of your name and likeness. → Your name becomes a defensible asset [Counsel for college & pro athletes →](/clients/athletes) ### Startups Comprehensive IP audits, patent and trademark portfolios, and licensing strategies that increase company valuation and attract investors. → Build investor trust from day one [Counsel for AI startups →](/clients/startups) ## Assess Your Brand Protection Needs Take our free assessment to understand what IP assets you have and how to protect them. ### Brand Protection Strategy Assessment Understand what IP assets you have, how to protect them, and what steps to take to build a defensible brand. [Start Your Intake](/intake) ## Related Resources [CREATORS ### Brand Protection for Content Creators 5 steps to protect your online brand. ](/blog/creator-brand-protection-advanced)[STARTUPS ### Trademark Essentials for Entrepreneurs How to protect your brand with trademarks. ](/blog/trademark-essentials-entrepreneurs)[STARTUPS ### Startup Equity 101 Understanding founder shares, vesting, and dilution. ](/blog/startup-equity-101) ## Related Legal Services [ ### Media & NIL Deals Negotiate sponsorships and licensing agreements that protect your IP. NIL counsel for athletes → ](/services/media-nil)[ ### Business Transactions Entity formation and contracts that protect your brand assets. Business transactions counsel → ](/services/business-transactions)[ ### Outside Counsel Ongoing IP monitoring and strategic brand protection. Outside counsel services → ](/services/outside-counsel) Need ongoing IP management? Our Embedded Counsel tier includes trademark monitoring and enforcement as part of your monthly retainer. [Learn More](/services/outside-counsel) ## Frequently Asked Questions ### How long does trademark registration take? Federal trademark registration typically takes 8-12 months from filing to approval. We file applications within 72 hours of engagement and handle all USPTO correspondence throughout the process. ### Do I need to trademark my business name? If you're building a brand that generates revenue, trademark registration provides exclusive rights and legal protection against unauthorized use. Without it, someone else could register your name and force you to rebrand. ### What's the difference between a trademark and a copyright? Trademarks protect brand identifiers like names, logos, and slogans. Copyrights protect creative works like content, music, and designs. Many businesses need both types of protection. ### How much does trademark registration cost? All trademark registration engagements are quoted as a fixed fee before work begins. Book a 15-minute case assessment to get a clear scope and quote for your IP protection needs. ### What should I do if someone is using my brand name? We start with a cease-and-desist letter, which resolves most disputes. If necessary, we escalate through UDRP proceedings for domain disputes or formal litigation. Early action is critical to protect your rights. AI-Native Advantage AI-powered contract review flags non-standard IP provisions, revenue share structures, and exclusivity traps across licensing and distribution agreements. [Learn how we work](/ai-native-law-firm) ## Protect What You've Built Your brand is your most valuable asset. Let's make sure it's legally protected. [Book a 15-Minute Case Assessment →](/book-consultation)[Start Your Case →](/intake) 🛡️ ### Brand Protection Blueprint Understand trademark rights, filing strategy, monitoring and expansion before investing further in your brand. \+ Add your name (optional) Get the guide, CourtVision Weekly newsletter, and a short series of related follow-up emails. Unsubscribe anytime. Download Free Guide Instant download. Unsubscribe anytime. Related on Content Creator Rights, IP & Brand Deals ## Related cornerstones and services [ In-Depth Guide ### Creator Brand Deals & IP Protection Licensing, copyright, and brand-deal strategy for content creators. Read: Creator Brand Deals & IP Protection ](/creator-brand-deals-ip-protection)[ Service & Pricing ### Content Creator Rights Services DMCA, copyright registration, and brand-deal negotiation — fixed scopes. Read: Content Creator Rights Services ](/services/content-creator-rights)[ Who We Help ### Counsel for Creators Own your content. Close better brand deals. Build a catalog that pays. Read: Counsel for Creators ](/clients/athletes) ## Related Services [ Gaming Law Regulatory, licensing & launch projects ](/services/gaming-law)[ Sweepstakes Compliance Dual-currency models & AMOE ](/services/sweepstakes-gaming-compliance)[ DFS & Prediction Markets Pick'em, DFS & event contracts ](/services/fantasy-sports-prediction-markets)[ Gaming Payments Processors & app store approval ](/services/gaming-payments-app-store-approval) ## Licensed In [New York →](/locations/new-york)[New Jersey →](/locations/new-jersey)[Ohio →](/locations/ohio) ## Related Insights [Brand & IP ### Trademark and Brand Protection for Entrepreneurs, Creators, and Startups Read article](/blog/trademark-essentials-entrepreneurs) [Brand & IP ### Creator Brand Protection: Safeguarding Your Name and Content As a \[content creator\](/clients/athletes), your brand is everything. Read article](/blog/creator-brand-protection-advanced) [Brand & IP ### Personal Brand Legal Protection for Creators, Athletes, and Founders \*\*Quick answer:\*\* A personal brand can become a valuable business asset, but protecting it requires more than posting consistently or owning a domain name. Read article ](/blog/personal-brand-legal-protection) [![Jacobs Counsel LLC](/assets/logo-footer-N09_u2vs.png)](/) Outside counsel for companies across industries, with deeper experience in gaming and esports, AI and startups, sports and NIL, creators, and hospitality. ## Choose how you’d like to start Begin with a complimentary fit-and-intake call with Jamee, or book a paid legal strategy session with Drew. [View Call Options](/book-consultation)[Start a Matter](/intake) ### Contact - [(646) 343-7227](tel:+16463437227) - [intake@jacobscounsellaw.com](mailto:intake@jacobscounsellaw.com) - [New York: 135 Madison Ave., Floor 4, New York, NY 10016](/locations/new-york) - [New Jersey: 221 River Street, Floor 9, Hoboken, NJ 07030](/locations/new-jersey) - [Ohio: 127 Willow Ave., Floor 2, Cincinnati, OH 45215](/locations/ohio) ### Practice - [Outside Counsel for Companies](/services/outside-counsel) - [Gaming](/services/gaming-law) - [Athletes & Talent](/clients/athletes) - [How We Work](/how-we-work) - [Legacy Counsel by Jacobs Counsel](https://jacobslegacycounsel.com) ### Insights - [Blog](/blog) - [Answers](/answers) - [Deal Anatomy](/deal-anatomy) - [Compare](/compare) - [Guides](/resources) - [Court Vision Weekly](/court-vision-weekly) ### Firm - [About the Firm](/about) - [Drew Jacobs](/about/drew-jacobs) - [Testimonials](/testimonials) - [Media](/media) - [Contact](/contact) - [Locations](/locations) ### Court Vision Weekly Five stories, five minutes, once a month. Legal insights for athletes, creators, founders, and gaming operators. [View archive](/court-vision-weekly) Subscribe Get CourtVision Weekly and a short welcome series from Jacobs Counsel. Unsubscribe anytime. Jacobs Counsel LLC. Andrew R. Jacobs is admitted to practice in New York, New Jersey and Ohio. Andrew R. Jacobs is the responsible lawyer for this website. Matters in other jurisdictions are considered only where permitted and may require local counsel or separate admission. This website is Attorney Advertising. The information here is general in nature and is not legal advice. Contacting us does not create an attorney-client relationship, and no such relationship exists until the firm and client sign a written engagement agreement. We do not monitor or protect any filing, appeal, waiver or other deadline unless and until a signed engagement agreement says we do, and no result is guaranteed. © 2026 Jacobs Counsel LLC. All rights reserved. [Privacy](/legal/privacy-policy)[Terms](/legal/terms)[Attorney Advertising](/legal/attorney-advertising)[Disclaimer](/legal/disclaimer)[Accessibility](/legal/accessibility)[Site Index](/sitemap)