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NIL and endorsement deals, rev-share agreements, agency contracts, brand and IP protection, and the corporate work behind athlete-owned ventures." } }, { "@type": "Question", "name": "How do you structure engagements?", "acceptedAnswer": { "@type": "Answer", "text": "Recurring work may be hourly, retainer-based, or hybrid. Fixed fees are used for defined projects where assumptions and deliverables are clear. The written engagement letter sets the scope, staffing, fee structure, assumptions, and any budget guardrails." } }, { "@type": "Question", "name": "How do we get started?", "acceptedAnswer": { "@type": "Answer", "text": "You tell us what you are working on through a short intake, or book a 15-minute case assessment. We review the situation, run a conflicts check, and come back with the proposed scope, staffing, and engagement structure, confirmed in a written engagement letter." } } ] } ] --- [Skip to main content](#main-content) [![Jacobs Counsel LLC logo](/assets/logo-header-D2qrDHtH.jpg)](/) Services [Outside Counsel](/services/outside-counsel) [Outside Counsel for Companies](/services/outside-counsel)[AI & Startup Companies](/clients/startups)[Fractional General Counsel](/fractional-general-counsel-ai-startups)[SaaS & Commercial Contracts](/outside-counsel-saas-commercial-contracts)[AI Transition Advisory](/services/ai-transition-advisory)[Deal Support](/services/deal-support)[Business Transactions](/services/business-transactions)[Brand & IP](/services/brand-ip) [Gaming & Betting](/clients/gaming) [Gaming Regulatory & Launch Projects](/services/gaming-law)[50-State Gaming Legal Opinion](/50-state-gaming-legal-opinion)[Gaming & Esports Outside Counsel](/services/gaming-outside-counsel)[Sweepstakes & Social Casino](/services/sweepstakes-gaming-compliance)[Fantasy & Prediction Markets](/services/fantasy-sports-prediction-markets)[Payments & App Store Review Support](/services/gaming-payments-app-store-approval)[International Gaming](/services/gaming-law-international) [Sports, Athletes & Creators](/sports-entertainment-attorney) [NIL & Endorsements](/nil-endorsement-attorney)[NCAA Eligibility](/ncaa-eligibility-attorney)[Revenue Share Guide](/nil-revenue-share-guide)[NIL Laws by State](/nil-laws-by-state)[Media & NIL Deals](/services/media-nil)[Creator Rights](/services/content-creator-rights) Featured [50-State Gaming Legal Opinion](/50-state-gaming-legal-opinion) Our flagship deliverable — a state-by-state legal analysis of your product's mechanics and legal posture. [All services →](/services) Insights [Blog](/blog)[Answers](/answers)[Deal Anatomy](/deal-anatomy)[Compare](/compare)[Guides](/resources)[Court Vision Weekly](/court-vision-weekly) About [About the Firm](/about)[How We Work](/how-we-work)[Drew Jacobs](/about/drew-jacobs)[Testimonials](/testimonials)[Media](/media)[Contact](/contact) [Legacy Counsel](https://jacobslegacycounsel.com) [Email](mailto:intake@jacobscounsellaw.com)[Schedule a Call](/book-consultation) [Schedule a Call](/book-consultation)[](mailto:intake@jacobscounsellaw.com)Toggle menu Jacobs Counsel # The law firm of the future, for the work you need done today. Outside Counsel | Gaming | Athletes/NIL | Creators Principal-led counsel, appropriately staffed, with an engagement structure matched to the work. [Book a 15-Minute Case Assessment](/book-consultation)[Start a Matter](/intake) - Director, Seton Hall Annual Gaming Law Bootcamp - Super Lawyers Rising Star, Entertainment & Sports Law (NY Metro and NJ) - Licensed in New York, New Jersey, and Ohio ## Our work. [ Outside Counsel for Companies A practical legal partner for companies across industries. Commercial agreements, corporate governance, transactions, employment, IP, product and regulatory coordination, and day-to-day counsel. ](/services/outside-counsel) [ Gaming & Betting Counsel for the operators building sweepstakes, skill, casino, and betting products. 50-state legal opinions, launch assessments, promotions review, compliance strategy, and ongoing gaming counsel. ](/services/gaming-law) [50-State Gaming Legal Opinion](/50-state-gaming-legal-opinion)[Sweepstakes & Social Casino](/services/sweepstakes-gaming-compliance)[Fantasy Sports & Prediction Markets](/services/fantasy-sports-prediction-markets)[Gaming Payments & App Store](/services/gaming-payments-app-store-approval) [ Sports, Athletes & Creators Counsel for the businesses, athletes, and opportunities shaping modern sports. NIL and endorsement deals, rev-share agreements, agency contracts, brand IP, and athlete-owned ventures. ](/clients/athletes) ## Representative work. The matters clients bring us. - Multi-state legality analysis for sweepstakes, skill, and casino-style products - Launch, promotions, and platform review for gaming and betting operators - Ongoing outside counsel for companies and lean in-house teams - Commercial agreements, IP, and transactions behind product and revenue - NIL, endorsement, and rev-share agreements for athletes and their ventures [50-State Gaming Legal Opinion](/50-state-gaming-legal-opinion)[All practice areas](/services) ## Two ways to work together. ### Ongoing Counsel Recurring work for companies across industries—deals, commercial contracts, compliance, IP, and day-to-day business decisions—with deeper experience in gaming, AI and startups, and sports. Recurring engagements may be hourly, retainer-based, or hybrid, with principal-led supervision and attorneys assigned based on complexity and need. ### Defined Projects A single contract, a transaction, a 50-state legal opinion, a launch assessment, or a trademark filing. Fixed fees may be used where the assumptions and deliverables are clear; otherwise the engagement letter states the applicable structure. [Book a 15-Minute Case Assessment](/book-consultation)[How we work in detail](/how-we-work) ![Andrew R. Jacobs, Esq., of Jacobs Counsel](/assets/drew-jacobs-headshot-832-Bf4F0qG0.jpg) The team ## A legal team built for how these industries actually move. Every engagement is principal-led. Qualified attorneys are assigned based on complexity and need, with shared context, centralized quality control, and firm accountability. We serve as corporate and commercial outside counsel to companies across industries, with deeper experience in gaming and betting, technology and AI, sports and NIL, creators, and hospitality — so regulatory and commercial issues can be coordinated through one team. The firm was founded by Drew Jacobs, Director of the Seton Hall Annual Gaming Law Bootcamp and a Super Lawyers Rising Star for Entertainment and Sports Law in New Jersey and New York Metro. We are licensed in New York, New Jersey, and Ohio. [Read the full bio](/about/drew-jacobs) ## Selected insights. [All insights](/blog) [Gaming ### Gaming Compliance Checklist: Essential Steps for Operators ](/blog/gaming-compliance-checklist-2025) [AI & Startups ### AI Tools and Copyright: What Startups Need to Know ](/blog/ai-tools-copyright-startups) [Sports & Athletes ### NIL Basics: A Guide for College Athletes ](/blog/nil-basics-practical-guide) ## Client perspective. [5.0 on Google](https://www.google.com/search?q=jacobs+counsel+law+reviews) > As an entrepreneur building my own business, I am grateful to have Drew as my trusted legal counsel. His work is prompt, thorough, professional, and relatable. Carley Horan , Entrepreneur > Drew and his team are the best of the best. Honest, hardworking, and reliable. They've handled a wide range of legal projects on our behalf and they always deliver quality work - on time. Gene Williams , Business Owner ## Questions, answered. ### Can Jacobs Counsel serve as ongoing outside counsel? Yes. Jacobs Counsel serves as ongoing outside counsel to companies across industries. Recurring outside-counsel work may be hourly, retainer-based, or hybrid. Every engagement is principal-led, qualified attorneys are assigned based on complexity and need, and the firm maintains centralized context, quality control, and accountability. ### What kind of gaming work do you handle? Multi-state legal analysis for sweepstakes, skill, casino, and betting products, including 50-state legal opinions, launch assessments, promotions and platform review, and ongoing compliance strategy as products and state law change. ### Do you work with athletes and sports businesses? Yes. NIL and endorsement deals, rev-share agreements, agency contracts, brand and IP protection, and the corporate work behind athlete-owned ventures. ### How do you structure engagements? Recurring work may be hourly, retainer-based, or hybrid. Fixed fees are used for defined projects where assumptions and deliverables are clear. The written engagement letter sets the scope, staffing, fee structure, assumptions, and any budget guardrails. ### How do we get started? You tell us what you are working on through a short intake, or book a 15-minute case assessment. We review the situation, run a conflicts check, and come back with the proposed scope, staffing, and engagement structure, confirmed in a written engagement letter. ## Tell us what you are working on. Share the situation and we will come back with the scope, the path, and the terms. If you would rather talk it through first, book a 15-minute case assessment. [Start a Matter](/intake)[Book a 15-Minute Case Assessment](/book-consultation) [![Jacobs Counsel LLC](/assets/logo-footer-N09_u2vs.png)](/) Outside counsel for companies across industries, with deeper experience in gaming and esports, AI and startups, sports and NIL, creators, and hospitality. ## Choose how you’d like to start Begin with a complimentary fit-and-intake call with Jamee, or book a paid legal strategy session with Drew. [View Call Options](/book-consultation)[Start a Matter](/intake) ### Contact - [(646) 343-7227](tel:+16463437227) - [intake@jacobscounsellaw.com](mailto:intake@jacobscounsellaw.com) - [New York: 135 Madison Ave., Floor 4, New York, NY 10016](/locations/new-york) - [New Jersey: 221 River Street, Floor 9, Hoboken, NJ 07030](/locations/new-jersey) - [Ohio: 127 Willow Ave., Floor 2, Cincinnati, OH 45215](/locations/ohio) ### Practice - [Outside Counsel for Companies](/services/outside-counsel) - [Gaming](/services/gaming-law) - [Athletes & Talent](/clients/athletes) - [How We Work](/how-we-work) - [Legacy Counsel by Jacobs Counsel](https://jacobslegacycounsel.com) ### Insights - [Blog](/blog) - [Answers](/answers) - [Deal Anatomy](/deal-anatomy) - [Compare](/compare) - [Guides](/resources) - [Court Vision Weekly](/court-vision-weekly) ### Firm - [About the Firm](/about) - [Drew Jacobs](/about/drew-jacobs) - [Testimonials](/testimonials) - [Media](/media) - [Contact](/contact) - [Locations](/locations) ### Court Vision Weekly Five stories, five minutes, once a month. Legal insights for athletes, creators, founders, and gaming operators. [View archive](/court-vision-weekly) Subscribe Jacobs Counsel LLC. Andrew R. Jacobs is admitted to practice in New York, New Jersey and Ohio. Andrew R. Jacobs is the responsible lawyer for this website. Matters in other jurisdictions are considered only where permitted and may require local counsel or separate admission. This website is Attorney Advertising. The information here is general in nature and is not legal advice. Contacting us does not create an attorney-client relationship, and no such relationship exists until the firm and client sign a written engagement agreement. We do not monitor or protect any filing, appeal, waiver or other deadline unless and until a signed engagement agreement says we do, and no result is guaranteed. © 2026 Jacobs Counsel LLC. All rights reserved. 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